1.Introduction to the textbook of Foundation of Entrepreneurship
In order to further deepen the work of innovation and entrepreneurship education in colleges and universities, promote the organic integration of professional education and innovation and entrepreneurship education, and build a batch of high-quality, distinctive, targeted, innovation and entrepreneurship series of high-quality textbooks covering secondary vocational schools, colleges and universities, decided by Tsinghua University Press, Sichuan Tourism University led Harbin Institute of Technology (Weihai), Shijiazhuang Vocational College of Information Engineering, Shandong University of Science and Technology and other institutions of the first batch of schools and enterprises to set up the Textbook Compilation Committee for the "14th Five-Year Plan" of Innovation and Entrepreneurship Education in ordinary institutions of higher learning. Lu Yi, president of Sichuan Tourism University, served as the director of the editorial committee.
Since July 2021, the Textbook Compilation Committee for the "14th Five-Year Plan" of Innovation and Entrepreneurship Education in ordinary institutions of higher learning started its work, it has organized and held more than 10 meetings of the National Forum on Integrated Development of Thinking and Innovation in Universities under the background of ideological and political courses, and the National Forum on Innovation and Entrepreneurship Education and Curriculum Construction in Universities. Guide students to establish correct world outlook, outlook on life and values, and strive to become the socialist builders and successors with all-round development of morality, intelligence, body, beauty and labor.
With the efforts of all members of the Textbook Compilation Committee for the"14th Five-Year Plan" of Innovation and Entrepreneurship Education in ordinary institutions of higher learning, and with the full support and cooperation of Tsinghua University Press, from May 2022, will be published in the 21st century economic management new form teaching material innovation, entrepreneurship education courses education characteristic teaching material of "entrepreneurial foundation", "business management", "entrepreneurial action", "innovative thinking", more than 800,000 words in total, this set of textbooks will be the first batch of national innovation and entrepreneurship series textbooks created by the Textbook Compilation Committee for the"14th Five-Year Plan" of Innovation and Entrepreneurship Education in ordinary institutions of higher learning, and will cover more than 30 colleges and universities across the country after publication.
2.Editor‘s Recommendation
Foundation of Entrepreneurship is a book integrating knowledge, theory and practice. It is mainly based on teaching entrepreneurial knowledge, with training entrepreneurial ability as the key and cultivating entrepreneurial spirit as the core. The book has a rigorous structure, clear views, detailed content and sufficient argumentation. This book is systematic, concise, practical and operable. It not only guides students to learn the basic knowledge and theory of entrepreneurship, but also focuses on the growth of students. Focus on the cultivation of entrepreneurial thinking, guide students to use entrepreneurial thinking to gradually improve the correct understanding of the entrepreneurial process, avoid blindness, reduce risks. In case selection, focus on the selection of the most representative, inspiring and practical cases around college students. Through inspiration and reflection and other design links, guide and cultivate college students dare to use the knowledge to actively start a business. Brave to face the uncertainties in life with entrepreneurial thinking, constantly break through yourself and achieve dreams.
The book consists of 8 chapters, which start from the overview of entrepreneurship, expand in detail in the aspects of the ability and quality of entrepreneurs, entrepreneurial team, entrepreneurial opportunities, entrepreneurial resources, entrepreneurial plans, intellectual property declaration and transformation, and further deepen the course knowledge from the innovative thinking to open up the new era wave. Chapter 1 entrepreneurship overview, Chapter 2 Entrepreneurs' competence, Chapter 3 Entrepreneurial Team, Chapter 4 Entrepreneurial Opportunities, Chapter 5 Entrepreneurial Resources, Chapter 6 Entrepreneurial Plan, Chapter 7 Intellectual Property Declaration and Transformation, and Chapter 8 "Internet Plus" Innovation and Entrepreneurship Era.
3.Industry Recommendation
Foundation of Entrepreneurship is a textbook designed to help students master the basic knowledge and theory of entrepreneurship, get familiar with the basic process and method of entrepreneurship, understand the laws and regulations of entrepreneurship, stimulate their entrepreneurial awareness, improve their social responsibility, innovative spirit and entrepreneurial ability, and promote their entrepreneurial employment and all-round development through entrepreneurship education and teaching.
The textbook is rich in content, concise and comprehensive, which is pioneering and guiding in the field of innovation and entrepreneurship. It is a practical textbook for universities to set up "innovation and entrepreneurship" education courses. For young people with innovative and entrepreneurial ideas in colleges and universities, it is a high-frequency guidance manual for innovation and entrepreneurship, and has practical guiding significance for the entrepreneurial behaviors of college students who have not yet worked or have already worked.
4.Author Style
Lv Shuang, Dean of the School of Innovation and Entrepreneurship, Sichuan Tourism University, Dean of the Institute for International People-to-People Exchange in Innovation and Entrepreneurship , associate professor, master student tutor, visiting scholar of Peking University. Entrepreneurship Education Industry Promotion Center of Zhongguancun Peoples Innovation Digital Economy of the Institute, CTV New Industrial Technology Research Institute of Artificial Intelligence, Sanxiang Investment managing partner, distinguished experts of Innovation and Entrepreneurship Center of Guanghua School of Management, Peking University, and 10,000 outstanding innovation and entrepreneurship mentors of the Ministry of Education, than a great innovation in Europe and the alumni association (the association of Chinese students studying abroad) director of north and South Korea branch, Deputy Secretary General of Innovation and Entrepreneurship Expert Working Committee of China Technology Entrepreneurship Association, expert of special allowance of Shijiazhuang Municipal Government. He has edited 9 books, presided over 71 vertical and horizontal projects, won 72 national intellectual property rights, guided 304 national and provincial awards, won 10 provincial teaching achievement awards, paper awards and project awards, won 40 provincial certificates of scientific and technological achievements, and presided over 10 transformation projects of scientific and technological achievements.
Li Xinyi is a member of the Communist Party of China, a teaching assistant, and an intermediate accountant, currently working at Sichuan Tourism University. One project of National Social Science Foundation, one project of prefecture-level, one project of university-level, and 4 papers were published. She is good at combining theoretical knowledge with practice in class, providing entrepreneurship simulation exercises for students, and closely combining classroom knowledge with innovation and entrepreneurship practice through organizing and carrying out innovation and entrepreneurship project design, innovation and entrepreneurship plan competition, entrepreneur interview, innovation and entrepreneurship project investigation and other activities. Cultivate students' innovation and entrepreneurship ability to apply knowledge and solve practical problems in practice. At the same time, through the exploration of ideological and political elements, to help college students establish a scientific and reasonable concept of innovation and entrepreneurship, enhance their patriotic consciousness and social responsibility, and actively participate in the practice of social entrepreneurship.
Jiang Chao, a member of the Communist Party of China，and an experimentalist, now works at the Sichuan Tourism University. One department level scientific research, three university level scientific research, published 4 papers. Guide students to participate in 7 college student innovation and entrepreneurship projects, including 5 national level projects. She is good at teaching from both theory and practice, and focuses on improving students' innovation ability and teamwork ability. She has a variety of teaching methods and inspires students' enthusiasm for entrepreneurship by speaking from a simple and profound point of view.
Wang Suqi, female, a member of the Communist Party of China, from Nanyang, Henan Province, professor of Marxism College of Henan Agricultural University, postgraduate supervisor. The tutor of the National College Innovation and Entrepreneurship Teaching Materials and Curriculum Development Forum actively guided the students to participate in the "Challenge Cup" and "Internet Plus" competition of innovation and entrepreneurship, and the students obtained good results in the competition. She was rated as the outstanding teacher of the university and won the Outstanding Achievement Award for Teaching many times. National second level psychological consultant, was employed by Henan Radio and television channel mentor. Presided over and participated in nearly ten provincial and ministerial special projects, published 5 monographs, published more than 20 papers.
Wang Nannan, lecturer, a member of the Communist Party of China, graduated from the School of Marxism, Jilin University. She is now working in Jilin Vocational and Technical College of Industry, mainly engaged in ideological and political education, innovation and entrepreneurship education teaching and research. As deputy chief editor, participated in the compilation of the "13th Five-Year Plan" textbook College Students' Innovation and Entrepreneurship Practice. Presided over the research, participated in the research of a number of provincial projects, published a number of academic papers. She has won provincial honors in various teaching competitions in Jilin Province; actively guide students to participate in college students' innovation and entrepreneurship projects and various competitions, and guide students to win a number of provincial honors; nominated as Influential Figure of the Year for Ideological and Political Teachers in colleges and universities of Jilin Province in 2021.
Zhang Zhihui, a member of the Communist Party of China, is a lecturer at Yanshan University. He presided over and participated in the research of 10 provincial and ministerial projects, published 3 works, and won the second and third prizes of ideological and political work innovation cases in colleges and universities of Hebei Province. We have actively explored the collaborative education mechanism of "Thought and Innovation Integration", and organized a series of innovation and entrepreneurship activities such as "Innovation Forum", "Maker Marathon" and "Entrepreneurship Training Camp". Guided the student team to win 10 national awards and 15 provincial awards in various innovation and entrepreneurship competitions, such as China International "Internet Plus" College Student Innovation and Entrepreneurship Competition and "Challenge Cup" Chinese College Student Entrepreneurship Plan Competition.
During the compilation of the textbooks, in October 2021, Sichuan Tourism University, together with 12 universities, enterprises and research institutes, including Shandong University of Science and Technology, Yanshan University, Zhengzhou Institute of Engineering Technology, Beijing Zhongguancun Zhiku Innovation and Entrepreneurship Service Co., Ltd., set up a series of "Innovation and Entrepreneurship Education" Moose team, and recorded the supporting course Moose in the textbooks in January 2022. At that time, Superstar Learning Bank Online will be launched.
The construction of teaching materials is a landmark work that reflects the concept of talent training, shows the achievements of teaching and academic research, and plays a fundamental role in improving the quality of talent training.
Foundation of Entrepreneurship Tmall Book Link:
https://detail.tmall.com/item.htm?
spm=a212k0.12153887.0.0.4d7c687dvddclK&id=681562963497
If you are interested in Foundation of Entrepreneurship, you can leave your contact information and address in the WeChat background private message, and we will mail it for free.
