1.Introduction to the textbook of Entrepreneurial Management
In order to further deepen the work of innovation and entrepreneurship education in colleges and universities, promote the organic integration of professional education and innovation and entrepreneurship education, and build a batch of high-quality, distinctive, targeted, innovation and entrepreneurship series of high-quality textbooks covering secondary vocational schools, colleges and universities, decided by Tsinghua University Press, Sichuan Tourism University led Harbin Institute of Technology (Weihai), Shijiazhuang Vocational College of Information Engineering, Shandong University of Science and Technology and other institutions of the first batch of schools and enterprises to set up the Textbook Compilation Committee for the "14th Five-Year Plan" of Innovation and Entrepreneurship Education in ordinary institutions of higher learning. Lu Yi, president of Sichuan Tourism University, served as the director of the editorial committee.
Since July 2021, the Textbook Compilation Committee for the "14th Five-Year Plan" of Innovation and Entrepreneurship Education in ordinary institutions of higher learning started its work, it has organized and held more than 10 meetings of the National Forum on Integrated Development of Thinking and Innovation in Universities under the background of ideological and political courses, and the National Forum on Innovation and Entrepreneurship Education and Curriculum Construction in Universities. Guide students to establish correct world outlook, outlook on life and values, and strive to become the socialist builders and successors with all-round development of morality, intelligence, body, beauty and labor.
With the efforts of all members of the Textbook Compilation Committee for the"14th Five-Year Plan" of Innovation and Entrepreneurship Education in ordinary institutions of higher learning, and with the full support and cooperation of Tsinghua University Press, from May 2022, will be published in the 21st century economic management new form teaching material innovation, entrepreneurship education courses education characteristic teaching material of "entrepreneurial foundation", "business management", "entrepreneurial action", "innovative thinking", more than 800,000 words in total, this set of textbooks will be the first batch of national innovation and entrepreneurship series textbooks created by the Textbook Compilation Committee for the"14th Five-Year Plan" of Innovation and Entrepreneurship Education in ordinary institutions of higher learning, and will cover more than 30 colleges and universities across the country after publication.
2.Editor‘s Recommendation
This book has built a relatively perfect theoretical system, with the creation of enterprises - business model selection - enterprise development - crisis intervention - venture financing as the main logic thread, making a vivid image of an enterprise on paper. Based on the implementation path of entrepreneurship, starting from the connotation and characteristics of entrepreneurship management, focus on the survival and development of start-ups. Marketing, business model, operation management, human resource management, finance and financing plan constitute the framework and main content of the textbook.
This book consists of 8 chapters. Starting with the overview of entrepreneurship management, it is carried out in terms of the establishment of start-ups, business model of start-ups, management of start-ups, growth of start-ups, risk prevention and crisis management of start-ups, innovation management of start-ups, etc., and further deepens the curriculum knowledge from the perspective of entrepreneurship management to explore the new era tide. Chapter 1 Overview of Entrepreneurship Management, Chapter 2 Establishment of Start ups, Chapter 3 Business Model of Start ups, Chapter 4 Management of Start ups, Chapter 5 Growth of Start ups, Chapter 6 Risk Prevention and Crisis Management of Start ups, Chapter 7 Innovation Management of Start ups, and Chapter 8 Venture Financing.
3.Industry Recommendation
The CPC Central Committee and The State Council attach great importance to the cultivation of innovative and entrepreneurial talents. Deepening the reform of innovation and entrepreneurship education in colleges and universities is an urgent need to accelerate the implementation of the innovation driven development strategy, a breakthrough to promote the comprehensive reform of higher education, and an important measure to promote higher quality entrepreneurship and employment of college graduates. It is of great significance. We should run innovation and entrepreneurship education through the whole process of talent training, cultivate creative talents with creative education, and cultivate innovative countries with creative talents. Socialism with Chinese characteristics has entered a new era. Deepening the supply side structural reform, implementing the new development concept, and promoting high-quality development call for innovation, entrepreneurship and creation as never before. Innovation and entrepreneurship education aims to cultivate talents.
With basic entrepreneurial qualities and pioneering personality, It is the innovation, development and sublimation that higher education actively adapts to and responds to the call of the times. It has become a new breakthrough in the development of quality education in the new era, bringing us a profound change in the talent training model, and opening a beautiful window for thousands.
4.Author’s style
Lv Shuang, Dean of the School of Innovation and Entrepreneurship, Sichuan Tourism University, Dean of the Institute for International People-to-People Exchange in Innovation and Entrepreneurship , associate professor, master student tutor, visiting scholar of Peking University. Entrepreneurship Education Industry Promotion Center of Zhongguancun Peoples Innovation Digital Economy of the Institute, CTV New Industrial Technology Research Institute of Artificial Intelligence, Sanxiang Investment managing partner, distinguished experts of Innovation and Entrepreneurship Center of Guanghua School of Management, Peking University, and 10,000 outstanding innovation and entrepreneurship mentors of the Ministry of Education, than a great innovation in Europe and the alumni association (the association of Chinese students studying abroad) director of north and South Korea branch, Deputy Secretary General of Innovation and Entrepreneurship Expert Working Committee of China Technology Entrepreneurship Association, expert of special allowance of Shijiazhuang Municipal Government. He has edited 9 books, presided over 71 vertical and horizontal projects, won 72 national intellectual property rights, guided 304 national and provincial awards, won 10 provincial teaching achievement awards, paper awards and project awards, won 40 provincial certificates of scientific and technological achievements, and presided over 10 transformation projects of scientific and technological achievements.
Hao Liang, Deputy Secretary of the Party Committee and Vice President of the School of Computer Science and Engineering, Shandong University of Science and Technology, and Associate Professor. Member of the 4th Youth Volunteer Association of Shandong Province, member of the 1st Youth Federation of Huangdao District, Qingdao, national level professional instructor and KAB lecturer. Presided over the research of more than 30 various topics, including “the 13th Five Year Plan “for Educational Sciences in Shandong Province and the Humanities and Social Sciences Research Plan for Shandong Universities; Participated in compiling 9 books such as the 13th Five Year Plan textbooks for innovation and entrepreneurship education in ordinary colleges and universities; He published more than 20 papers in Chinese core journals. It has won the second prize of Shandong Province Teaching Achievement Award, the first prize of Shandong Province Soft Science Award, Shandong Province United Front Theory Policy Research Achievement Award, Qingdao University Safe Campus Construction Innovation Award and other awards. He has been successively awarded the title of Outstanding Communist Youth League Cadre in the National Coal Industry, Shandong Province Senior League Cadre, Outstanding Instructor in the "Challenge Cup" Shandong University Students' Extracurricular Academic Science and Technology Works Competition, Outstanding Instructor in the "Three Visits to the Countryside" Social Practice of Shandong University and Technical Secondary School Student Volunteers in Summer, and Advanced Volunteer Service Worker in the 11th National Games, and has recorded one third grade merit.
Li Qianwen, a member of the Communist Party of China and lecturer, currently works at Sichuan Tourism University. Two university level projects, 6 papers published. Actively guide students to participate in college students' innovation and entrepreneurship projects and Internet plus competitions, so that students can successfully complete the questions and achieve excellent results. She was awarded the title of Excellent Internship Instructor, Advanced Individual for Employment, Advanced Individual for Publicity, etc. In class, students are good at introducing cases, attaching importance to integrating theory with practice, and mobilizing students to think and participate in discussions with heuristic methods. Through the excavation of ideological and political elements, students will be trained in their family and country feelings and social responsibilities.
ZuXiaoxia, a teacher of Innovation and Entrepreneurship College of Sichuan Tourism University, a teacher of the Publicity Department of the Party Committee, and an expert in the joint teaching and research section of the creation and operation course of clip video We Media, used to be a reporter and new media editor of Chengdu People's Radio and TV Station; FM103.2 host of Chengdu People's Broadcasting Station, with many years of first-line media experience. She led the students to win the third prize of the "Internet plus" provincial award of the CCB Cup in 2021, the second prize and the third prize of the Sichuan New Media Creative Competition.
Wang Yifu, male, is currently the first secretary of the Party branch of Maliantun Village, Shengli Street, Kangping County, director of the Innovation and Entrepreneurship Education Office of the Student Innovation and Entrepreneurship Guidance Office (Innovation and Entrepreneurship College) of Shenyang Agricultural University, national first-class human resource manager, national entrepreneurship instructor, KAB university student entrepreneurship education lecturer, ESB innovation and entrepreneurship international certified lecturer, innovation guidance and entrepreneurship practice instructor, senior innovation and entrepreneurship instructor Maker space planner, sand table game instructor, member of the Student Work Research Branch of the Chinese Society of Higher Education, member of the "Eagle Team" of Liaoning Provincial Cyberspace Office, and expert database of the Artificial Intelligence Industrial Technology Research Institute of CCTV Xinke, Ouhai District, Wenzhou City.
He is the deputy chief editor of 2 books, presided over 10 topics, and the first author published 31 theoretical articles.
One national innovation and entrepreneurship training program for college students was guided, and one national second prize, seven provincial first prizes, 12 second prizes, and 17 third prizes were awarded.
The student entrepreneurship association guided by him was awarded as one of the top 100 associations in Shenyang, one of the top ten theoretical associations in Shenyang, and one of the top 100 entrepreneurship associations in China.
Sun Ke, teacher and associate professor of Guizhou Aerospace Vocational and Technical College, innovation and entrepreneurship tutor of KAB and SYIB; Network entrepreneurs; Live tutor; Adhere to the teaching philosophy of "no resources create resources, no conditions create conditions, and use limited resources to create greater resources". More than 1000 students were trained, and students were guided to participate in various innovation and entrepreneurship competitions and won many provincial and national awards.
During the compilation of the textbooks, in October 2021, Sichuan Tourism University, together with 12 universities, enterprises and research institutes, including Shandong University of Science and Technology, Yanshan University, Zhengzhou Institute of Engineering Technology, Beijing Zhongguancun Zhiku Innovation and Entrepreneurship Service Co., Ltd., set up a series of "Innovation and Entrepreneurship Education" Moose team, and recorded the supporting course Moose in the textbooks in January 2022. At that time, Superstar Learning Bank Online will be launched.
The construction of teaching materials is a landmark work that reflects the concept of talent training, shows the achievements of teaching and academic research, and plays a fundamental role in improving the quality of talent training.
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